A big step for man kind...

When it comes to condom ads, you just don't know what to expect anymore. Most of them are done a dozen of times. The "extra large" theme done in this ad is never shown I believe in this specific way... By placing in the ad a third middle shoe, they emphasize on the "King Size" mentioned in the copy. I guess it's easy to say what the "third foot" really is... Elephantiasis maybe? ;-/

Client: Manix
Agency: CLM BBDO, Paris
Creative Director: Gilles Fichteberg / Jean Francois SACCO
Copywriter: Laurent laporte
Art Director: Sophian Bouadjera
Photographer: Eric Devert

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