Fat boomerang...

This is a nice way to advertise a fit center like Weight Watchers. A guerrilla ad in the shape of a Boomerang looking like a long piece of bacon, to communicate that it's not so easy to get rid of fat... it returns to you if you don't really hit your target ;-) The copy translated in English reads: "Would you prefer it if the fat didn't come back? Weight Watchers. Get it off and keep it off."It looks a bit disgusting as a boomerang, so I guess it might work... if somebody passed it over to me I would sure want to throw it away for good!.. I'd prefer an authentic aboriginal one instead :-)

Agency: Duval Guillaume, Antwerp
Client: Weight Watchers
Creative Director: Geoffrey Hantson / Dirk Domen
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Retoucher: wim sels

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