A cool campaign of three, done for Suzuki Grand Vitara 4x4 in Dominican Republic. This series of ads differ from others we see about off road vehicles. What makes it more special is the fact that it is talking about speed. The copy claims: "From 0 to 90 km/h in 9 seconds." Now you might start thinking what is so special about that speed?... but keep in mind that they are talking about a 4X4 car and the distance it is talking about, is shown to be covered "off-road" as we can pretty much understand from the visuals and the red line trace left from the rear lights. The use of animals in each one of them, is only done to show that the shutter speed of the camera's lens is working fine, but still too slow for this car ;-) Well after considering all that I believe it is well done!
Client: Santo Domingo Motors
Agency: Pages BBDO, Saint Domingue
Creative Director: Rodolfo Borrell
Copywriter: Yaqui Nunez
Art Director: Miguel Pena
Retoucher: Nora Castrillon
Rate this ad