Stick 'em up!

Here is a different concept for Continental tyres that was made by Grey in Norway. To say how sticky the tyre is on the road they are showing it as if it's some sort of sticky tape placed in the tape's base. I don't know how affective this ad can really be, as I think that the sticky part should be on the other side of the tape. Isn't it supposed to stick on the road and not on the wheel-rim? :-/ The good thing about it is that you get the idea at once (maybe the copy was not needed). I also like the designing of the tape's case, it looks very much sports car-shaped. :-)

Client: Continental Tyres
Agency: Grey, Oslo
Creative Director: Jo Espen Johansen
Copywriter: Christian Flatlie, Marianne Knutsen,
Sverre Hytten, Terje Borg
Art Director: Tonje Klaeboe, Tutta Saetra, Tom Nissen, Knut Olsen

Rate this ad