"Big bird" is coming

Ogilvy & Mather in China came up with this campaign for the new Airbus flights there. I love these illustrations, that I believe are very well made and colored, with an oriental stroke in them. I can't really explain why, but it gives me a dreamland vision, turning me several years back when I was flying as a kid with Qantas Airlines... the color books they were giving away to kids looked very similar to these :-) The copy claims: "The Airbus 380. Flying soon." And the concept is based on imagining a very big bird. Probably much bigger than Sesame's street "big bird" ;-)

Client: Airbus
Agency: Ogilvy & Mather, Beijing
Creative Director: Wilson Chow
Art Director: Bo Deng

Rate this ad