Toy story...

A press ad for 3 Mobile Media Company. Part of a campaign including television, outdoor, press, online, radio and experiential advertising called “Fresh on 3”.
It features the new Mix & Match tariffs with exclusive offers. They provide free Skype calls, instant messaging, eBay access, voice and video calling (text, picture and video messaging), mobile blogging, television, music audio and video, computer games, media publishing, wireless web, e.tc. The idea here is to show what the copy says: "Mix & Match. Any phone on any tariff" represented by a block matching game (easy as a kids game) for any sort of combinations. Reminds me a bit of the "Toy Story" characters... like a mixture of Woody the cowboy and Buz Lightyear ;-)

Client: 3 Mobile Media Company
Agency: Euro RSCG, London
Creative Director: Gerry Moira
Copywriter: Brendan Wilkins / Samantha Richards
Art Director: Rod Kavanagh / Philip Beaumont

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