They come out "handy"

Floor stickers have been very popular lately, and i sort of like them. Usually when they have been done good, like in this case for Matchbox toy cars. These stickers give the impression of the real scale size of matchbox, when someone is holding it in his hand. It wants to communicate how realistic they look. The huge hand sticker has been placed on the floor of parking lots at toy-stores. the car parks right on top of it. The result is really good.

Client: Mattel / Matchbox
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Creative Director: Miguel Angel Ruiz / Rafael Martínez / Luis Elizalde / Sandra Flores
Copywriter: Demian Najera
Art Director: Gonzalo Villegas / Demian Najera

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