If you build it, they will come :-)

Outdoor campaign that lego did on buildings, Wanting to show, that they are made out of Lego blocks. Unique one and very eye catching!

Client: Lego
Agency: Ogilvy & Mather, Santiago
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Sergio Iacobelli / Sebastian Alvarado
Photographer: Juan Carlos Sotelo
Illustrator: Ricardo Salamanca

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